Victoria Beckham for Rock and Republic designer jeansDesigner Jeans

Online Shopping Tip
Try on your designer jeans in store to get the correct size, before buying cheaper online.
Designer Brands

Victoria Beckham for Rock and Republic

Victoria Beckham wearing Rock and Republic Crown Jeans and Hair ExtensionsVictoria Beckham CrownIn 2004, Victoria Beckham teamed up with Rock and Republic to create an exclusive range of jeans with crowns on their pockets. The crowns came in a range of colours, some were just embroidered whereas the more expensive jeans were in addition encrusted with coloured or clear swarovski crystals.

The jeans were available in a range of styles named after cities (eg Stockholm, LA, London), which indicated the style of the jeans. The jeans were always low waisted, but some cuts were extremely low waisted. The jeans were also available in a variety of different washes, most of which had the famous "whiskering" and distress to various parts of the jeans. The jeans were also available in black and white canvas.

With the exception of the cropped jeans, all the denim jeans were 36" in length - in fact a good way of spotting fakes was that they were never as long as the genuine jeans.

Rock and Republic Crown Jeans minus the DVB logoAll went well with the jeans initially. They were universally popular and worn by celebrities including Eva Longoria (petite Eva was seen wearing the cropped jeans). However, a disagreement began when in 2006 Victoria decided to part company with Rock and Republic in order to set up her own brand of jeans, DVB. So the story goes, Victoria wanted to take the crown logo with her. Rock and Republic wouldn't let her - and indeed they have since produced crown jeans without the DVB logo in the centre (see left), which I'm guessing was all that Victoria contributed to the design. The R&R crowns feature the R&R logo at the centre.

Victoria was angry that R&R would not allow her to use the crown for her DVB jeans, and there is talk of a lawsuit, with the former Posh Spice suing Rock and Republic for up to $100 million as they made more profits than she expected from the line.