Sass & Bide is as an Australian jeans company, created by a partnership between Sarah-Jane Clarke (who's nickname is Sass) and Heidi Middleton (who's nickname is Bide). The company was originally launched in 1999 in a store on London's Portobello Road, but the girls have since relocated to their homeland of Australia. Now, the Sass & Bide collection includes ready to wear fashions in addition to jeans and the brand offers three collections: Sass & Bide, S&B and Sass & Bide Denim.
Sass & Bide jeans are characterised by a certain quirkiness and sexyness, and they tend to be quite flattering to your bottom if it's a bit on the flat side, especially the misfit style.
A number of celebrities have been spotted wearing Sass & Bide, including Kylie Minogue wearing Sass & Bide jeans, Natalie Imbruglia, Sarah Jessica Parker, Kate Moss, Lily Allen and Sienna Miller.
There are quite a lot of shops and boutiques that stock Sass & Bide Jeans in the UK. In London, for example, you can find them at Harvey Nichols, Coco Ribbon, Fenwicks, Genevieve, Harrods, Trilogy and Selfridges. The department stores listed above (Harvey Nichols, Fenwicks and Selfridges) stock the brand in all their UK branches. I'm sure you will know if you have one of these stores close to you! Other stockists of note around the UK include Square in Bath, Lola L'amor in Newcastle, McNally in Harrogate and Tribeca in Brighton.
Of course, there are stockists of Sass & Bide around the world, including in such diverse places at Singapore, Lebanon, Indonesia, Canada, Puerto-Rico, Scandinavia and Hong-Kong. However, if you don't live near an outlet, or just can't face fighting your way through crowds and changing rooms, see below.
You can buy them at: