Earnest Sewn designer jeansDesigner Jeans .me.uk

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Earnest Sewn

earnest sewn jeansEarnest Sewn LogoEarnest Sewn jeans were founded by the Californian designer Scott Morrison, who also co-launched Earnest Sewn's sister brand, Paper Denim Cloth. The brand Earnest Sewn got its name because the jeans are "sewn in earnest". Each pair of jeans is made by just three people:

Beyonce wearing Earnest Sewn jeansEach person who works on the jeans personally hand stamps them, as does Scott Morrison himself. Because of this attention to detail, the number of pairs of jeans produced each year is limited, which in itself makes them rather sought after.

Of course, only the best quality premium denim from the US, Italy and Japan is used to make the jeans. The entire manufacturing process takes eighteen hours. The thread colours used to sew Earnest Sewn jeans are a distinctive power blue and orange.

Earnest Sewn jeans are designed to flatter the rear and slim the legs. Celebrity endorsements are common, worn by celebs such as Natalie Portman, Beyonce, Claudia Schiffer, Halle Berry, Jennifer Aniston and Heidi Klum. The jeans are generally priced between £110 and £150.