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Cycle

Cycle jeanscycle jeans skinny in navy Cycle is an Italian jeans designer which has the slogan "Be Sure Wear Pure". Cycle jeans specialises in jeans that are either skinny, straight or flared fit.

It can be hard for people in the UK to get their hands on Cycle jeans.

Cycle was founded in 2000 by Andrea Bertin, Elena Boaretto and a team of young designers that they led. The name Cycle came about because of the cyclical nature of the designs - cycling through shapes, cuts and fabric.

Cycle jeans are like a second skin, adapting with grace to their owner's own body shape. They are "living" jeans. They live because they are made from top quality Japanese denim and are well cut by experienced Italian designers. The aim of Cycle jeans is to give the customer the most flattering fit possible.

Beyonce wearing Cycle jeansCycle Jeans flare in bleach washCelebrities who wear Cycle jeans

Celebrities who are known to wear Cycle jeans include Beyoncé Knowles - see the photo on the left.