Acne Jeans is a Swedish company which has become celebrated for its jeans and other fashions, such as skirts, dresses, shoes, boots, cardigans and leather jackets. The designs are well known and sort after throughout Sweden, Norway and Denmark, but they are now making inroads in the fashion centres of the world, including New York, Milan, London and Tokyo.
The Acne group is concerned with more than just fashions. The group also consists of Acne Film (production of films), Acne Creative - an advertising agency and Acne Characters, which develops tools for film makers.
Acne Jeans was created relatively recently in 1997. A few sample pairs were made using raw denim and red stitching and were distributed to family, friends and clients. Without the need for advertising or marketing of any description, Acne started to receive requests for more of the jeans - initially from Sweden, but also from the UK, Italy, The Netherlands and Canada.
Soon a 5 pocket jeans collection was established, with other fashions and accessories for men and women. The clothing quickly developed a wide email due to its distinctive styling.
Acne Jeans is run by Jonny Johansson and Ann-Sofie Back. In 2000, they won the Swedish version of Elle Magazine's Designer of the Year award. They opened their first concept store in Stockholm, Sweden, in 2003.
You will be pleased to hear that you don't have to go all the way to Sweden to buy them - you can buy them online:
Acne UK stock the full range of Acne clothing online, including shoes, boots, knitwear, jackets, trousers, skirts, t-shirts and dresses. Both menswear and womenswear are available at the site, together with children's wear from age 2 to age 10.